You had to rely on LinkInBio tools to share your multiple links on your Instagram bio. But from now onwards you can add up to 5 links to your Instagram Profile.
Meta-owned Instagram announced yesterday its latest bio feature. The company revealed a new feature that allows users to add up to five links to their profile bios.
The announcement was made by Meta CEO Mark Zuckerberg on his Instagram channel, where he revealed that the feature had been a top request among creators for the past many years.
What is the latest Instagram Bio feature?
With the new feature, Instagram users can now add up to five links to their profile bios by editing their profile in the mobile app. They can also give these links titles and reorder how they will appear.
The latest feature is expected to make it easier for creators and other users to highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.
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How Does The New LinkInBio Feature Work?
The new bio link feature is very simple! If a user adds more than one link to their profile, visitors will need to click through a message that says “(Your first link) and 1 other” to view the complete list of links.
This means that if a user has more than one link to display on their Instagram profile or already utilizes a ‘Link in bio’ service like Linktree, visitors will have to click an extra time to see their links.
What Does the New Feature Mean for Linktree?
The new feature on Instagram is bad news for Linktree and other LinkInBio tools. Instagram’s opposition to external links has long been the key driver of usage for third-party link aggregator tools.
But from now onwards, people will be able to replicate that capacity within the app itself. This will no doubt see many abandon their paid subscriptions to third-party apps.
However, some of these tools enable branding options that could still act as an enticement, along with more link display options.
How Can Brands and Creators Utilize This New LinkInBio Feature?
The new Instagram LinkInBio feature is good for users, and there’s a range of ways that brands and creators can utilize this capacity to drive traffic to various URLs to maximize their brand presence.
Users can drag and drop to order their links as they’d like them to appear in the app. The feature is expected to expand Instagram’s capacity to drive traffic.
The feature will also help users highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.
Additional Announcements By Instagram
Instagram has also announced new features on its short video-making app to empower creators. The social network has added a dedicated destination for trending audio and hashtags.
These two new metrics to Reels insights, and brought gifts on Reels to more countries. Creators will now be able to see what the top trending topics and hashtags are on Reels.
Conclusion: Instagram LinkInBio Feature
Instagram’s latest feature allows users to add up to five links to their profile bios is a significant development that expands the app’s capacity to drive traffic.
The new feature will help users highlight their passions, bring awareness to causes they care about, promote brands they love, showcase their personal business, and more.
The feature is expected to limit the use of third-party link aggregator tools like Linktree.
However, some of these tools may still act as an enticement for businesses that want more branding options and link display options.
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